Lot 577 Sándor Bortnyik. Dreher sör. (Dreher Bier.) …

Dreher sör. (Dreher Bier.) (Budapest), (1930). Entworfen von Sándor Bortnyik. Original-Lithografie in Blau-, Rot- und Orangetönen. 16 × 23,8 cm.

Avantgarde - Ungarn

Moderne Literatur und Kunst – Von größter Seltenheit, nicht im Bestand der Dreher Collection des ungarischen Handels- und Gastgewerbemuseums. Sehr seltenes Werbeplakat für die ungarische Biermarke Dreher, entworfen von Sándor Bortnyik (1893-1976). Er war in den 1920-30er Jahren für seine kubistisch-futuristischen und klar strukturierten Plakatgestaltungen bekannt, die oft Produkte der modernen Industrie optimal inszenierten. Sein Werk verbindet typische Merkmale der Moderne: flächige Farbgestaltung, starke Geometrisierung und funktionale Klarheit. einem ungarischen Maler und Grafikdesigner. Er wurde vom Kubismus, Expressionismus, Konstruktivismus und dem Bauhaus beeinflusst.

Modern Literature and Art – Extremely rare, not included in the Dreher Collection of the Hungarian Museum of Trade and Hospitality. Very rare advertising poster for the Hungarian beer brand Dreher, designed by Sándor Bortnyik (1893-1976). He was known in the 1920s and 1930s for his cubist-futuristic and clearly structured poster designs, which often showcased modern industrial products to great effect. His work combines typical characteristics of modernism: flat colour design, strong geometrisation and functional clarity. A Hungarian painter and graphic designer. He was influenced by Cubism, Expressionism, Constructivism and the Bauhaus.

Startprice: 400 €
Estimate: 600 €

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This work is subject to under the regular margin scheme. There is a 24.95% buyer's premium on the hammer price and inside the EU 7% (Books, Paintings, Drawings and most Prints) and 19% (Photographs, Screen and Offsetprints, Autographs and Manuscripts) VAT on the final invoice amount.

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On the sales proceeds of all original works of fine art and photography, whose authors have not yet died 70 years before the end of the sale, an additional 2% (subject to change) of the hammer prices from 400€ will be charged pro rata for the VG Bild-Kunst, which represents the copyrights of visual artists according to § 26 UrhG.